This is a free audit of your local market. While you're reading this, these businesses are running ads targeting your customers.
This is the template. When you use this for a real prospect, replace the competitor names and details below with actual data from Meta Ad Library (facebook.com/ads/library). Takes 15 minutes per prospect.
homeowners in your area searched for [your trade] on Google and Facebook in the last 30 days. Your competitors captured [X]% of those leads. You captured 0%.
Every month you're not running targeted ads, an estimated [X] potential customers are finding your competitors instead of you. At an average job value of $[X], that's $[X] in revenue going to someone else.
[Competitor 1] is running ads but their targeting is broad and their ad creative is generic. [Competitor 3] isn't running ads at all. There's a clear opening in your market for someone who runs targeted, well-structured campaigns. That's what we do.
Based on this audit, here's the 30-day plan we'd run for your business:
Week 1: Set up your ad account, write 3 ad variations, build a lead capture form that gets you name + number + what they need.
Week 2: Launch ads targeting homeowners within [X] miles of your business who need [your trade].
Week 3-4: Optimize based on data. Kill what's not working, double down on what is. Send you a weekly report every Monday.
Expected result: 10-20 inbound leads in your first 30 days.
If we don't hit that, month 2 is free.
Free 20-minute call. No pitch. Just straight answers.